Lamborghini

Launching a Luxury Icon Into Web3

Lamborghini's NFT programme demonstrated end-to-end development excellence, from concepting high-fidelity digital collectibles to architecting the smart contract and platform infrastructure that protected scarcity and authenticity. A phased campaign strategy combined teaser content, countdowns and narrative-led drops to build sustained anticipation, while integrated PR and comms amplified the story globally through earned media, influencer advocacy and social content.

NFT Development  |  Drop Mechanics  |  Campaign Strategy  |  PR & Comms

Jaguar

Shaping the Retail Future of a Reimagined Icon

As part of the Jaguar rebrand and the launch of the Type 00 concept, JLR engaged Katalyst on the wider retail and customer engagement strategy. We modelled a prototype flagship presence, pressure-testing layouts, foot-traffic flows and usability. The work now underpins JLR's experiential plans, with a first brand temple secured in a prestigious European capital for Q4 2026.

Retail Strategy  |  Customer Journey

Lotus

Designing the Future of Brand Engagement in Web3

As Lotus celebrated its 75th anniversary, Katalyst architected a multi-layered Web3 strategy, from an NFT series with tangible utility, offering priority access to track days, VIP events and factory tours, to in-car NFTs functioning as registration, provenance records and update mechanisms. A sustainable digital ownership model, not a marketing stunt.

Web3 Strategy  |  Audience Segmentation  |  Digital Collectables  |  Merchandising

Pininfarina

Automobili Pininfarina engaged Katalyst to tighten the brand positioning and design identity aligned to the business strategy to extend the brand’s footprint across the wider luxury EV sector. Work centred on unifying visual and verbal language, alongside development of guidelines for physical environments, CMF and digital applications. Katalyst also created the core communications concept used to connect the brand to its core audiences.

Brand Strategy  |  Visual Identity  |  Environment Design  |  Creative Communications

Emirates

Reimagining Aviation Training in Virtual Space

Emirates' MIRA platform combines VR/AR, immersive 3D modelling and gamified learning. Through photorealistic cabin environments, crew can safely rehearse complex procedures before stepping onboard. Katalyst partners on programmes like these to design bespoke digital academies that accelerate competency and confidence across global teams.

Digital Innovation  |  VR / AR Modelling  |  Digital Training

Explora Journeys

Turning F1 Sponsorship Into Consumer Connection

As a tier-one F1 partner, MSC Cruises' Explora Journeys enjoys strong trackside presence. Katalyst linked this sponsorship to target consumers through an integrated F1-themed communications strategy, leveraging circuit access and Explora's own ships, delivering tangible uplift in awareness, consideration and enquiry.

Communications Strategy  |  Partnered Brand Experience

Amazon

Turning Audience Insight Into Standout Programming

Amazon's Ignite conference draws 5,000 attendees annually. Katalyst helped Amazon understand this audience through detailed segmentation analysis, distilling insight into soundbites, talking heads and strategic briefs for keynotes, workshops and round-tables, ensuring the programme spoke directly to the room.

Audience Segmentation  |  Insight Analysis

Immi

Brand Strategy  |  Visual Identity  |  Digital Comms  |  Experiential

Ferrari Esports Series & Arena

Engineering the Future of Sim Racing

Katalyst stepped in as turnkey programme manager for Ferrari's world-class sim racing competition: defining formats, building the brand identity, sourcing talent and producing eight live studio shows annually across Europe, North America and APAC. Ferrari also entrusted us with designing a next-generation esports venue inside Ferrari World Abu Dhabi, a hybrid attraction syncing real-time booking and gamified leaderboards with Assetto Corsa Competizione.

Esports Architects  |  Broadcast & Digital Production  |  Arena Design  |  Programmatics

SkyShowtime

Driving Streaming Subscriptions Through Experience

Launching across 22 markets, Katalyst developed bold brand activations blending traditional media, digital innovation and real-world spectacle: station dominations, pop-ups, anamorphic takeovers and vehicle wraps, turning public spaces into SkyShowtime brand experiences that consistently outperformed subscriber-acquisition forecasts.

Digital Innovation  |  Experiential Activation

Vertigo Live

Reinventing the Live Music Experience

A global, cinematic docu-concert format in Dolby Vision and Atmos. Katalyst refined Vertigo's brand and commercial strategy. Duran Duran's premieres screened in more than 750 cinemas across 40+ countries, outperforming major Hollywood releases, lifting album sales by 12% and growing the band's social following by 10%.

Brand & Digital Design  |  Programme Design  |  Digital Twin  |  Communications

The Cancer Staged Foundation

Building a Charity That Rocks

CSF uses the power of live music to fund the entire cancer charity sector, staging grassroots shows paired with named local charities. Katalyst shaped the brand, proposition and commercial architecture from the ground up: founding partnership strategy, sponsor proposition and the Year 1 activation plan.

Brand Strategy  |  Visual Identity  |  Communications  |  Events

Supercell

Elevating the World's Largest Mobile Esports Championship

Brawl Stars' post-pandemic finale demanded a spectacle worthy of millions of fans. Katalyst crafted an immersive broadcast identity with LED-driven stage environments and a multi-day evolving set, complete with a dramatic lava-floor installation. Over 7 million global viewers made it a true entertainment moment.

Broadcast Identity  |  Event Staging  |  Production  |  Programme Management

Samsung #PlayGalaxy Cup

Pushing Mobile Esports to the Limit

Centred on PUBG Mobile, the Galaxy S24 went head-to-head with PC gaming. A bespoke technical solution enabled pro players and influencers to compete in hybrid mouse-and-keyboard / mobile teams. Katalyst guided the show's creative and broadcast development, drawing over 1 million views.

Creative Development  |  Broadcast Strategy  |  Visual Identity  |  Narrative Storytelling

SCUF Gaming

Repositioning a Legacy Brand for a New Audience

Katalyst led a deep strategic repositioning for the go-to esports controller brand, developing a new architecture, messaging and creative direction balancing esports credibility with self-expressive appeal for casual gamers, launching the SCUF Vantage across digital, retail and experiential channels.

Brand Strategy  |  Positioning & Identity  |  Retail Strategy  |  Communications

Gameplay Alliance

Brand Strategy  |  Visual Identity  |  Communications

SHRM

Deepening Engagement Across the World's Largest HR Community

With nearly 340,000 members in 180 countries, SHRM needed to deepen existing members' engagement. Katalyst created "Turn to SHRM", a campaign built on insights into the tricky HR challenges managers face, showing how SHRM is ideally placed to help whenever difficulties arise.

Creative Strategy  |  Corporate Communications

NHBC

Modernising the UK's Leading New Home Warranty Brand

Following significant organisational change, NHBC required a progressive uplift. Katalyst interviewed stakeholders from the boots-on-the-ground to the C-suite, providing the foundation for a new brand proposition, refreshed visual identity and tone of voice, for internal use and downstream agencies alike.

Proposition Development  |  Brand Identity  |  Corporate Communications

PepsiCo

Securing a World-First Partnership at Six Flags Qiddiya

Katalyst helped PepsiCo secure Exclusive Official Beverage & Snack Premier Partner status at Six Flags Qiddiya: a world first, every other Six Flags site being tied to Coca-Cola. We mapped how Pepsi, Aquafina, 7Up and Gatorade could integrate across the park's zones, helping secure a ten-year exclusive stocking deal.

Communications Strategy  |  Customer Journey Mapping  |  Brand Experience

SYFA

Building a Challenger Brand From the Ground Up

Start-up SYFA offers shots and sodas that boost mental performance. Katalyst has been involved at every stage: foundational strategy, naming and visual identity, channelling decades of CPG experience into a dynamic identity with over 49 million possible logotypes and an iconic gradient pack design. We remain agency of record as SYFA scales.

Brand Creation  |  New Product Development  |  Design & Identity  |  Communications